三公下载

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                            照明人

                             上海亚光照明 LED 2013展会
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                            LED照明电商渠道模式探析
                            [2012/11/28 0:00:00]   来源:互联网    编辑:zhaomingr   评论0
                            摘要:随着80后、90后互联网一代逐渐成为消费主体,网络媒体的迅速发展。52%的消费者表示通过网络获得灯具品牌信息,这足够说明网络渠道将要成为LED照明重要渠道之一。网络购物的快速增长同样也为整个LED照明行业的销售渠道提供一种新的可能,因此,探索LED照明行业电子商务之路具有重要意义。......

                            三公下载  SUIZHE80HOU、90HOUHULIANWANGYIDAIZHUJIANCHENGWEIXIAOFEIZHUTI,WANGLUOMEITIDEXUNSUFAZHAN。52%DEXIAOFEIZHEBIAOSHITONGGUOWANGLUOHUODEDENGJUPINPAIXINXI,ZHEIZUGOUSHUOMINGWANGLUOQUDAOJIANGYAOCHENGWEILEDZHAOMINGZHONGYAOQUDAOZHIYI。WANGLUOGOUWUDEKUAISUZENGZHANGTONGYANGYEWEIZHENGGELEDZHAOMINGXINGYEDEXIAOSHOUQUDAOTIGONGYIZHONGXINDEKENENG,YINCI,TANSUOLEDZHAOMINGXINGYEDIANZISHANGWUZHILUJUYOUZHONGYAOYIYI。

                              QICIDANGQIANDELEDZHAOMINGXINGYEQUDAOYINGXIAOTIXIRENGYIGONGCHENGQUDAODENGYINXINGQUDAOWEIZHU。YIXIECHUYUZHUANXINGZHONGDAXINGCHUANTONGZHAOMINGQIYEZHANGWOZHUYAOQUDAO,BINGJIAQIANGYUSHEJISHI、SHEJIYUAN、DAXIANGMUGONGCHENGDENGSHENDUHEZUO,DUIYUZHONGDUOMEIYOUCHUANTONGZHAOMINGQUDAOJILEIDELEDZHAOMINGQIYELAISHUO,ZHEISHIMINGXIANDUANBAN。YINER,DUIYUXIANJIEDUANLEDZHAOMINGQIYELAISHUO,RANGLEDDENGJUKUAISUJINRUCHUANTONGZHAOMINGDENGJUDEJINGXIAOQUDAOFEICHANGKUNNAN,ERQIEQIANQIZIJINTOURUYEFEICHANGDA。ERZUOWEIWANGSHANGXIAOSHOUDEDICHENGBEN、GUANGFUGAIDEYOUSHIBIANDEXIANERYIJIAN。

                              常见电商模式:企业入驻+供求购产品(或产品展示)+展会+资讯

                            三公下载  MUQIAN,SUIZHELEDZHAOMINGHUORE,ZHONGDUOYOUGUANLEDZHAOMINGWANGZHANYIJIZIWANGZHANXIANGYUHOUCHUNSUNFENFENKAISHIJIANLIQILAI。ZHIYAOZAIBAIDUSOUSUOKUANGSHURU:LED+DIANZISHANGWU,KEYISOUSUOCHU500DUOWANTIAOXIANGGUANXINXI。ZHEIXIEMEITIDOUXIWANGTONGGUOSHENGJIHUOGAIBANWEIZHONGDUOLEDZHAOMINGQIYETIGONGPINPAIXUANCHUAN、CHANPINZHANSHIDETUIGUANGQUDAO、MAOYIPINGTAIDENGFUWU。XIAOBIANZIXIGUANCHAFAXIAN,QIYERUZHU+GONGQIUGOUCHANPIN+SHANGCHENG+ZHANHUI+ZIXUNSHIHENDUOMEITIYIXIEDATILEISIMOSHI。SUIRANCUNZAIHENDUOZHEIYANGKANSIBIJIAOWANZHENGWANGLUOQUDAOTUIGUANGFUWUMEITI,DANSHIHENDUOMEITIPINGTAIDEXINXISHIBUWANZHENG、GONGNENGFUWUSHIBUQIQUANDE。

                            三公下载  QIYERUZHU+GONGQIUGOUCHANPIN+SHANGCHENG+ZHANHUI+ZIXUNSHIYIZHONGHENHAODIANSHANGMOSHI,BUGUOYOUYUZIJIN、JISHU、LISHI、CHANYECHAYIDENGWENTI,YENANYIXINGCHENGXIANGTAOBAO、JINGDONGSHANGPINJIAOYIMOSHIDAXINGLEDZHAOMINGDIANSHANGPINGTAI。

                              从平台选择上看,几乎所有品牌都选择淘宝作为电商平台

                            三公下载  JINLIANGNIANLAI,BUSHAOCHUANTONGQIYEKAISHIQIAORANSHISHUIDIANZISHANGWU,FENFENTUICHULEZIJIDEB2CWANGZHANHUOXIANSHANGQIJIANDIAN。JINGUANJINNIANLAIFUZHUANG、XIEZI、TUSHUDENGTEBIESHIHEXIANSHANGJIAOYICHANPINHUOREQILAI,DANSHIMUQIANLAISHUOWANGLUOGOUWUHAIZHISHICHUYUFAZHANJIEDUAN。YINCI,ZAILEDZHAOMINGQIYEZHONGZIJIANB2CSHANGSHUGEBIE,MUQIANCHUNDIANZISHANGWUXIAOSHOUDEZHUYAOSHIYUDISANFANGDIANZISHANGWUPINGTAIHEZUO,RUTAOBAO、JINGDONG、PAIPAIWANGDENGHEZUO,ZHIFUYIDINGGUANLIFEI、TUIGUANGFEIYONGDENG,LIYONGDISANFANGDIANSHANGPINGTAIJILEIDEZIYUAN,DADAOTUIGUANGJILINGSHOUMUDE。

                              CONGDIANSHANGPINGTAIXUANZELAIKAN,LEDZHAOMINGQIYEZHUYAOXUANZETAOBAOZHEIJIAGUONEIZUIDADIANSHANGPINGTAIZUOWEIZHENDI。DAKAITAOBAOWANG,ZAISOUSUOLANSHURULED,JIKEZHAODAOCHAOGUO150DUOWANTIAOSOUSUOJIEGUO,CONGLEDQIUPAODENG、LEDDANDENG、LEDSHEDENGDAOLEDZHUANGSHIPEIJIANDENGYINGYOUJINYOU,JIAGEYECONGJIYUAN、JISHIYUANDAOSHANGBAIYUANBUDENG,PINPAIYOUFEILIPU、LEISHI、ZHANGHONG、KAXIOU、XIAPU、HAIXINDENGDENG。XIANGGUANDEDIANPUYEYOU3WANDUOJIA,DANSHANGCHENGZHIYOU800DUOJIA,ZUODAOJINGUANJIBIEZANWU,ZUODAOHUANGGUANJIBIEYEYOU800DUOJIA。ERDAKAIJINGDONGSHANGCHENG,ZAISOUSUOLANSHURULED,XIANGGUANCHANPINZHIYOU4000DUO,ZHUYAOJIZHONGZAILEDDENG、TAIDENG、XIDINGDENG、YINGJIDENGDENG。

                              从热销产品来看,主要为LED灯具

                              ZIXILIULANTAOBAOYULEDXIANGGUANDIANPU,FAXIANREXIAOCHANPINZHUYAOJIZHONGZAILEDDENGJU,ERJUTONGFANGGUFENZHAOMINGSHIYEBUFUZONGJINGLILIUTONGJIESHAO,2011NIAN,TAMENZAIJINGDONGSHANGCHENGHETAOBAOWANGDELEDDENGYUEXIAOSHOUYEJIKEYIDADAO1WANZHIYISHANG,ZHANQIZONGXIAOSHOULIANGDE15%ZUOYOU。ZHEISHUOMINGTAOBAO、JINGDONGDENGDISANFANGDIANZISHANGWUJIANGCHENGWEILEDZHAOMINGQIYEZHONGYAOLINGSHOUQUDAOZHIYI。

                              LEDDENGJUZHISUOYIREXIAODIANSHANGPINGTAIYOULIANGDIANYUANYIN:XIANJIEDUANPUTONGXIAOFEIZHEZAIBAIHUOSHANGCHAOHUOZHEWUJINDIANDENGCHUANTONGQUDAOHAIHENNANGOUMAIDAOGAOPINZHIDELEDDENG。MUQIANGUONEICHAOGUO95%YISHANGDECHUANTONGZHAOMINGQUDAOBINGMEIYONGDAMIANJIDEXIAOSHOULEDDENGJUCHANPIN,ZHIYOUSHAOSHUDAXINGCHAOSHIRUWOERMADENGYOUJIGEPINPAIDESHAOLIANGKUANSHILEDDENGPAOZAIXIAOSHOU。YINCI,NEIXIEDUILEDZHAOMINGDENGJUYOUSUOLEJIEDEPUTONGXIAOFEIZHEZHINENGZHUANERZAIWANGSHANGXUNZHAOCHANPIN,ZHEIYEZAOCHENGLEMUQIANLEDDENGHUOBAODEWANGSHANGXIAOSHOUXINGQING。QICI,WANGGOUKEJIANSHAOSHANGPINDAODAZHONGDUANYONGHUDEGOUMAICHENGBEN,YUCHUANTONGQUDAOXIANGBIZUISHAONENGJIANGDI15-30%。TONGSHIWANGSHANGXIAOSHOUQUDAOCHULESHISHANGPINDEXIAOSHOUQUDAOWAI,HAISHIYIGEPINPAIXUANCHUANHECHANPINZHANSHIDETUIGUANGQUDAO,HENDUOQIYEDOUFEICHANGLEYIJIESHOUZHEIYIXIAOSHOUMOSHI。

                              JIEYU:MUQIANLEDZHAOMINGDIANZISHANGWUMOSHISHANGWEICHENGSHU,HAICHUYUYIGETUIGUANGJIEDUAN,CHULEZUOHAOXIANXIAZHUANMAIDIAN、JINGXIAOSHANGQUDAODENG,QIYEYAOKAISHIKAOLVRUHEJIANGWANGSHANGXIAOSHOUQUDAO、PINPAIXUANCHUANTUIGUANGHEXIANXIACHUANTONGQUDAOJIEHEQILAI,XINGCHENGYIGEQUANFANGWEILITISHIDEYINGXIAOCHUANBOQUDAO,YOUXIANSHANGDAIDONGXIANXIA,XIANXIACUJINXIANSHANG,XINGCHENGYIGELIANGXINGHUDONGDEXIAOSHOUTIXI。

                            关键词: LED灯具  LED照明  淘宝网  电子商城  
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